Communicating in the COVID-19 pandemic is a blend of applying best crisis communications practices and learning as you go. I am working w...

Now is the time to start planning for 2020. Consider how your marketing and communications activities will support your overall business ...

Traditional media today are stretched thin. Newsrooms are shrinking. Reporters deal with the pressure of filing numerous stories per day....

Regardless if your business is big or small, you need to create a winning website to make a professional first impression. On a basic lev...

Looking to get “better” at social media but feeling overwhelmed on where to start? A content calendar is the perfect tool for you to stay...

If you are not seeing results with your marketing, it may be because your brand messages are not clear, or even downright confusing. Inve...

Don't get stuck in the traditional media hole! Yes, coverage in the New York Times or Wall Street Journal is very important, but there ar...

DYK that consistent brand presentation increases revenue up to 23%? To do this, you need brand positioning statements! A positioning st...

We’re thrilled to be working with Passive House Alberta to champion their important work in promoting high-performance building standards...

Let’s talk about how a strategic marketing communications plan directly supports organizational priorities and business goals. A communic...

Here's our roundup of our recently secured media coverage. From podcasts, to TV, to radio, to print - we ensure our clients' stories are ...

Are your media pitches missing the mark? Download my free Tips for a Winning Media Pitch guide to help write that "perfect" pitch. This c...

It's not always easy securing front page media coverage, but with an incredible client like the Immigrant Access Fund (IAF), often storie...

Storytelling is the cornerstone of any blog post, article, podcast, video or social media post. It doesn’t matter how many words – or cha...

One of the best ways to gain followers on Instagram is to have a consistent account “look” to help build your brand. With over 500 millio...

It’s no secret non-profits have to do a lot with a little, stretching those communication dollars to the max. I’ve been challenged to hel...

A strong and well-defined personal brand is key to professional success. In our increasingly digital world this is becoming an accepted f...

Journalists are trained and experienced in writing stories. By writing your release following the accepted, common style (e.g. CP Style),...

While social media has altered how traditional media operates, by making multimedia and web-based content a necessity, the basic principl...

Much has been said about the relationship between PR pros and journalists – historically, some of the commonly used adjectives included: ...