Week 12: Thank You
We have come to the end of our 12 week video series! Thank you to everyone for watching and Charlotte for creating the series. This is...
- Sep 29, 2020
- 1 min
Week 11: The Power of Video
Did you know video will represent 82% of all IP traffic in 2021? In fact right now there are 1.9 billion monthly active users on YouTube...
- Sep 22, 2020
- 1 min
Week 10: Media Relations
Bonnie began her career in media where she developed strong relationships with journalists and influencers in a variety of markets and...
- Sep 15, 2020
- 1 min
Week 9: Social Media Secrets
Have you seen the Social Dilemma on Netflix? It’s a crazy world out there, especially online. However, social media has become a vital...
- Sep 8, 2020
- 1 min
Week 8: Engagement
Social media has the power to bring people closer, regardless of location or Covid-19 restrictions. For businesses, this means that the...
- Sep 1, 2020
- 1 min
Week 7: Twitter
It’s been said that Twitter is going out of style, but recent studies and statistics say otherwise, there’s definitely still life in this...
- Aug 26, 2020
- 1 min
Week 6: LinkedIn
This week Charlotte is sharing the best tips and practices for using LinkedIn. It’s amazing how quickly LinkedIn expanded from a...
- Aug 19, 2020
- 1 min
Week 5: Instagram
Did you know 80% of Instagram’s one billion active users follow a business on Instagram? Instagram has so many tools and tricks that help...
- Aug 12, 2020
- 1 min
Week 4: Facebook
Did you know that Facebook is the most popular social networking site for small businesses right now? It’s important to know where and...
- Aug 12, 2020
- 1 min
Week 3: Your 2020 Marketing Plan
Like many businesses this year, KEM and Bonnie Elgie PR have had to completely reframe our 2020 business and marketing plans. KRM relied...
- Aug 12, 2020
- 1 min
Week 2: Social Media
Are you using social media to benefit and build your business? This week Charlotte is talking about the power and importance of social...
- Aug 12, 2020
- 1 min
Something New is Happening!
Quite a few decades ago, I met a vivacious, creative and generous soul at university. Her zest for life was contagious and matched only...
- Apr 22, 2020
- 1 min
Let’s Be Real
Communicating in the COVID-19 pandemic is a blend of applying best crisis communications practices and learning as you go. I am working...
- Oct 31, 2019
- 1 min
Planning for 2020
Now is the time to start planning for 2020. Consider how your marketing and communications activities will support your overall business...
- Oct 25, 2019
- 1 min
Media Relations for Small Business
Traditional media today are stretched thin. Newsrooms are shrinking. Reporters deal with the pressure of filing numerous stories per day....
- Oct 25, 2019
- 1 min
Creating A Winning Website
Regardless if your business is big or small, you need to create a winning website to make a professional first impression. On a basic...
- Oct 25, 2019
- 1 min
Building A Social Media Content Calendar
Looking to get “better” at social media but feeling overwhelmed on where to start? A content calendar is the perfect tool for you to stay...
- Oct 25, 2019
- 1 min
Are Your Key Messages Hurting Your Marketing?
If you are not seeing results with your marketing, it may be because your brand messages are not clear, or even downright confusing....
- Jul 25, 2019
- 1 min
Nontraditional Media Relations
Don't get stuck in the traditional media hole! Yes, coverage in the New York Times or Wall Street Journal is very important, but there...
- Jul 25, 2019
- 1 min
Brand Positioning
DYK that consistent brand presentation increases revenue up to 23%? To do this, you need brand positioning statements! A positioning...