Oct 6, 20201 minWeek 12: Thank YouWe have come to the end of our 12 week video series! Thank you to everyone for watching and Charlotte for creating the series. This is...
Sep 29, 20201 minWeek 11: The Power of VideoDid you know video will represent 82% of all IP traffic in 2021? In fact right now there are 1.9 billion monthly active users on YouTube...
Sep 22, 20201 minWeek 10: Media RelationsBonnie began her career in media where she developed strong relationships with journalists and influencers in a variety of markets and...
Sep 15, 20201 minWeek 9: Social Media SecretsHave you seen the Social Dilemma on Netflix? It’s a crazy world out there, especially online. However, social media has become a vital...
Sep 8, 20201 minWeek 8: EngagementSocial media has the power to bring people closer, regardless of location or Covid-19 restrictions. For businesses, this means that the...
Sep 1, 20201 minWeek 7: TwitterIt’s been said that Twitter is going out of style, but recent studies and statistics say otherwise, there’s definitely still life in this...
Aug 26, 20201 minWeek 6: LinkedInThis week Charlotte is sharing the best tips and practices for using LinkedIn. It’s amazing how quickly LinkedIn expanded from a...
Aug 19, 20201 minWeek 5: InstagramDid you know 80% of Instagram’s one billion active users follow a business on Instagram? Instagram has so many tools and tricks that help...
Aug 12, 20201 minWeek 4: FacebookDid you know that Facebook is the most popular social networking site for small businesses right now? It’s important to know where and...
Aug 12, 20201 minWeek 3: Your 2020 Marketing PlanLike many businesses this year, KEM and Bonnie Elgie PR have had to completely reframe our 2020 business and marketing plans. KRM relied...
Aug 12, 20201 minWeek 2: Social MediaAre you using social media to benefit and build your business? This week Charlotte is talking about the power and importance of social...
Aug 12, 20201 minSomething New is Happening!Quite a few decades ago, I met a vivacious, creative and generous soul at university. Her zest for life was contagious and matched only...
Apr 22, 20201 minLet’s Be RealCommunicating in the COVID-19 pandemic is a blend of applying best crisis communications practices and learning as you go. I am working...
Oct 31, 20191 minPlanning for 2020Now is the time to start planning for 2020. Consider how your marketing and communications activities will support your overall business...
Oct 25, 20191 minMedia Relations for Small BusinessTraditional media today are stretched thin. Newsrooms are shrinking. Reporters deal with the pressure of filing numerous stories per day....
Oct 25, 20191 minCreating A Winning WebsiteRegardless if your business is big or small, you need to create a winning website to make a professional first impression. On a basic...
Oct 25, 20191 minBuilding A Social Media Content CalendarLooking to get “better” at social media but feeling overwhelmed on where to start? A content calendar is the perfect tool for you to stay...
Oct 25, 20191 minAre Your Key Messages Hurting Your Marketing?If you are not seeing results with your marketing, it may be because your brand messages are not clear, or even downright confusing....
Jul 25, 20191 minNontraditional Media RelationsDon't get stuck in the traditional media hole! Yes, coverage in the New York Times or Wall Street Journal is very important, but there...
Jul 25, 20191 minBrand PositioningDYK that consistent brand presentation increases revenue up to 23%? To do this, you need brand positioning statements! A positioning...