April 22, 2020

Communicating in the COVID-19 pandemic is a blend of applying best crisis communications practices and learning as you go. I am working with several organizations serving vulnerable populations, including seniors. It’s the most challenging, heartbreaking and rewarding...

October 31, 2019

Now is the time to start planning for 2020. Consider how your marketing and communications activities will support your overall business goals. Invest the time and resources into developing a strategic marketing and communications plan. A solid plan will align your goa...

October 25, 2019

Traditional media today are stretched thin. Newsrooms are shrinking. Reporters deal with the pressure of filing numerous stories per day. So how do you get their attention?

First of all, you must have a great story that will be of interest to their readers, listeners or...

October 25, 2019

Regardless if your business is big or small, you need to create a winning website to make a professional first impression.

On a basic level, every website needs:

  1. A Positive User Experience – People “scan” websites, not read them. Ensure your images and copy allow vis...

October 25, 2019

Looking to get “better” at social media but feeling overwhelmed on where to start? A content calendar is the perfect tool for you to stay organized and on track with key messages on social media!

Now is the perfect time of year for you to start thinking about how to cre...

October 25, 2019

If you are not seeing results with your marketing, it may be because your brand messages are not clear, or even downright confusing. Investing in key message development is an essential first step to inspiring your customers to trust you with their business.

Here are th...

July 25, 2019

Don't get stuck in the traditional media hole! Yes, coverage in the New York Times or Wall Street Journal is very important, but there are plenty of nontraditional media outlets available to reach your target audiences.

Nontraditional channels are important to pitch t...

July 25, 2019

DYK that consistent brand presentation increases revenue up to 23%?

To do this, you need brand positioning statements! A positioning statement is:

  1. description of a product or service

  2. target market

  3. description of how the product or service fills a particul...

July 25, 2019

We’re thrilled to be working with Passive House Alberta to champion their important work in promoting high-performance building standards!

Check out their new website and follow them on social media for details about upcoming events, courses and webinars.

October 15, 2018

Let’s talk about how a strategic marketing communications plan directly supports organizational priorities and business goals. A communications strategy is at the heart of all communications activities. It aligns your goals and objectives to your various tactics and de...

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