September 7, 2018

Are your media pitches missing the mark? Download my free Tips for a Winning Media Pitch guide to help write that "perfect" pitch. This comprehensive guide takes you step-by-step through the writing process and ensures you're equipped with all the information you need...

July 24, 2018

It's not always easy securing front page media coverage, but with an incredible client like the Immigrant Access Fund (IAF), often stories just tell themselves!

Check out our front page coverage of IAF's innovative loan program featured in The Star Metro Calgary and The...

July 3, 2018

Storytelling is the cornerstone of any blog post, article, podcast, video or social media post. It doesn’t matter how many words – or characters – you have to work with. You need to hook your audience and get them curious to keep on listening, reading or watching. The...

April 4, 2017

One of the best ways to gain followers on Instagram is to have a consistent account “look” to help build your brand. With over 500 million active monthly users on Instagram, successfully tapping into this unique brand exposure takes more than just a few pretty photos o...

November 29, 2016

It’s no secret non-profits have to do a lot with a little, stretching those communication dollars to the max. I’ve been challenged to help build brands for charities with very few resources. For years, it was all about raising awareness and funds through PR efforts and...

April 11, 2016

A strong and well-defined personal brand is key to professional success. In our increasingly digital world this is becoming an accepted fact, but a number of misconceptions about the purpose and method of developing a personal brand still exist.

I'm setting the record s...

September 27, 2015

Journalists are trained and experienced in writing stories. By writing your release following the accepted, common style (e.g. CP Style), you make it easier for reporters to “run with the story”. Given how lean and mean newsrooms are running, a well-written release hel...

September 19, 2015

While social media has altered how traditional media operates, by making multimedia and web-based content a necessity, the basic principles of media relations remain.

Different mediums have different needs and deadlines

When looking to approach the media to get your stor...

September 13, 2015

Much has been said about the relationship between PR pros and journalists – historically, some of the commonly used adjectives included: tense, suspicious, tenuous and strained. And while the PR/media relationship has changed a lot over the years, there is still room f...

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