April 4, 2017

One of the best ways to gain followers on Instagram is to have a consistent account “look” to help build your brand. With over 500 million active monthly users on Instagram, successfully tapping into this unique brand exposure takes more than just a few pretty photos o...

November 29, 2016

It’s no secret non-profits have to do a lot with a little, stretching those communication dollars to the max. I’ve been challenged to help build brands for charities with very few resources. For years, it was all about raising awareness and funds through PR efforts and...

April 11, 2016

A strong and well-defined personal brand is key to professional success. In our increasingly digital world this is becoming an accepted fact, but a number of misconceptions about the purpose and method of developing a personal brand still exist.

I'm setting the record s...

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