July 25, 2019

Don't get stuck in the traditional media hole! Yes, coverage in the New York Times or Wall Street Journal is very important, but there are plenty of nontraditional media outlets available to reach your target audiences.

Nontraditional channels are important to pitch t...

October 15, 2018

Let’s talk about how a strategic marketing communications plan directly supports organizational priorities and business goals. A communications strategy is at the heart of all communications activities. It aligns your goals and objectives to your various tactics and de...

October 11, 2018

Here's our roundup of our recently secured media coverage. From podcasts, to TV, to radio, to print - we ensure our clients' stories are told across all media channels with local, national and global reach.

Check back each week to see new coverage we've secured:

Bethany...

September 7, 2018

Are your media pitches missing the mark? Download my free Tips for a Winning Media Pitch guide to help write that "perfect" pitch. This comprehensive guide takes you step-by-step through the writing process and ensures you're equipped with all the information you need...

April 4, 2017

One of the best ways to gain followers on Instagram is to have a consistent account “look” to help build your brand. With over 500 million active monthly users on Instagram, successfully tapping into this unique brand exposure takes more than just a few pretty photos o...

November 29, 2016

It’s no secret non-profits have to do a lot with a little, stretching those communication dollars to the max. I’ve been challenged to help build brands for charities with very few resources. For years, it was all about raising awareness and funds through PR efforts and...

April 11, 2016

A strong and well-defined personal brand is key to professional success. In our increasingly digital world this is becoming an accepted fact, but a number of misconceptions about the purpose and method of developing a personal brand still exist.

I'm setting the record s...

September 27, 2015

Journalists are trained and experienced in writing stories. By writing your release following the accepted, common style (e.g. CP Style), you make it easier for reporters to “run with the story”. Given how lean and mean newsrooms are running, a well-written release hel...

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