July 25, 2019

Don't get stuck in the traditional media hole! Yes, coverage in the New York Times or Wall Street Journal is very important, but there are plenty of nontraditional media outlets available to reach your target audiences.

Nontraditional channels are important to pitch t...

July 25, 2019

DYK that consistent brand presentation increases revenue up to 23%?

To do this, you need brand positioning statements! A positioning statement is:

  1. description of a product or service

  2. target market

  3. description of how the product or service fills a particul...

July 25, 2019

We’re thrilled to be working with Passive House Alberta to champion their important work in promoting high-performance building standards!

Check out their new website and follow them on social media for details about upcoming events, courses and webinars.

October 15, 2018

Let’s talk about how a strategic marketing communications plan directly supports organizational priorities and business goals. A communications strategy is at the heart of all communications activities. It aligns your goals and objectives to your various tactics and de...

October 11, 2018

Here's our roundup of our recently secured media coverage. From podcasts, to TV, to radio, to print - we ensure our clients' stories are told across all media channels with local, national and global reach.

Check back each week to see new coverage we've secured:


September 7, 2018

Are your media pitches missing the mark? Download my free Tips for a Winning Media Pitch guide to help write that "perfect" pitch. This comprehensive guide takes you step-by-step through the writing process and ensures you're equipped with all the information you need...

July 24, 2018

It's not always easy securing front page media coverage, but with an incredible client like the Immigrant Access Fund (IAF), often stories just tell themselves!

Check out our front page coverage of IAF's innovative loan program featured in The Star Metro Calgary and The...

July 3, 2018

Storytelling is the cornerstone of any blog post, article, podcast, video or social media post. It doesn’t matter how many words – or characters – you have to work with. You need to hook your audience and get them curious to keep on listening, reading or watching. The...

April 4, 2017

One of the best ways to gain followers on Instagram is to have a consistent account “look” to help build your brand. With over 500 million active monthly users on Instagram, successfully tapping into this unique brand exposure takes more than just a few pretty photos o...

November 29, 2016

It’s no secret non-profits have to do a lot with a little, stretching those communication dollars to the max. I’ve been challenged to help build brands for charities with very few resources. For years, it was all about raising awareness and funds through PR efforts and...

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