We’re thrilled to be working with Passive House Alberta to champion their important work in promoting high-performance building standards! Check out their new website and follow them on social media for details about upcoming events, courses and webinars. #passivehouse #alberta #construction #calgary #edmonton #lethbridge #leduc #medicinehat #okotoks #canmore #building #environment #sustainability #publicrelations #nonprofit #education #events #courses #webinars
Are your media pitches missing the mark? Download my free Tips for a Winning Media Pitch guide to help write that "perfect" pitch. This comprehensive guide takes you step-by-step through the writing process and ensures you're equipped with all the information you need to write that attention-grabbing pitch.
Do you know your organization needs to improve its media relations strategy but you don't know where to start? Contact us today and we can chat about strategy options cu
It's not always easy securing front page media coverage, but with an incredible client like the Immigrant Access Fund (IAF), often stories just tell themselves! Check out our front page coverage of IAF's innovative loan program featured in The Star Metro Calgary and The Homestretch. #mediarelations #printmedia #publicrelations #news #newspapers #calgary #yyc #yycnews #publicrelationsagency #communications #consultant #nonprofit
Storytelling is the cornerstone of any blog post, article, podcast, video or social media post. It doesn’t matter how many words – or characters – you have to work with. You need to hook your audience and get them curious to keep on listening, reading or watching. The key to writing a good story? Think like a journalist and ask good questions. Never get caught unprepared for an interview again. Download my free "Five Questions to Ask to Get the Story" worksheet for B2B and fo
One of the best ways to gain followers on Instagram is to have a consistent account “look” to help build your brand. With over 500 million active monthly users on Instagram, successfully tapping into this unique brand exposure takes more than just a few pretty photos of your morning latte art. It stems from your brand identity and must always support your brand’s key messages. According to Curalate, there are in fact some secrets as to what visually works best on Instagram: L
It’s no secret non-profits have to do a lot with a little, stretching those communication dollars to the max. I’ve been challenged to help build brands for charities with very few resources. For years, it was all about raising awareness and funds through PR efforts and inexpensive grassroots marketing until the world of social media opened up infinite new possibilities to engage and excite donors, media, volunteers and supporters. Now many non-profits are actively recruiting
A strong and well-defined personal brand is key to professional success. In our increasingly digital world this is becoming an accepted fact, but a number of misconceptions about the purpose and method of developing a personal brand still exist. I'm setting the record straight on three such personal branding myths. 1. Personal Branding Is Fake There’s a misconception that spending time and energy crafting your personal brand is essentially the same as constructing an image –