We’re thrilled to be working with Passive House Alberta to champion their important work in promoting high-performance building...

Let’s talk about how a strategic marketing communications plan directly supports organizational priorities and business goals. A...

Here's our roundup of our recently secured media coverage. From podcasts, to TV, to radio, to print - we ensure our clients' stories are...

Are your media pitches missing the mark? Download my free Tips for a Winning Media Pitch guide to help write that "perfect" pitch. This...

It's not always easy securing front page media coverage, but with an incredible client like the Immigrant Access Fund (IAF), often...

Storytelling is the cornerstone of any blog post, article, podcast, video or social media post. It doesn’t matter how many words – or...

One of the best ways to gain followers on Instagram is to have a consistent account “look” to help build your brand. With over 500...

It’s no secret non-profits have to do a lot with a little, stretching those communication dollars to the max. I’ve been challenged to...

A strong and well-defined personal brand is key to professional success. In our increasingly digital world this is becoming an accepted...

Journalists are trained and experienced in writing stories. By writing your release following the accepted, common style (e.g. CP Style),...

While social media has altered how traditional media operates, by making multimedia and web-based content a necessity, the basic...

Much has been said about the relationship between PR pros and journalists – historically, some of the commonly used adjectives included:...