Jul 25, 20191 minNew Client AnnouncementWe’re thrilled to be working with Passive House Alberta to champion their important work in promoting high-performance building...
Oct 15, 20181 minBuilding A Strategic Communications PlanLet’s talk about how a strategic marketing communications plan directly supports organizational priorities and business goals. A...
Oct 11, 20181 minRecent Media CoverageHere's our roundup of our recently secured media coverage. From podcasts, to TV, to radio, to print - we ensure our clients' stories are...
Sep 7, 20181 minTips for a Winning Media PitchAre your media pitches missing the mark? Download my free Tips for a Winning Media Pitch guide to help write that "perfect" pitch. This...
Jul 24, 20181 minFront Page Coverage with The Star Metro CalgaryIt's not always easy securing front page media coverage, but with an incredible client like the Immigrant Access Fund (IAF), often...
Jul 3, 20181 minFive Questions to Ask to Get the StoryStorytelling is the cornerstone of any blog post, article, podcast, video or social media post. It doesn’t matter how many words – or...
Apr 4, 20172 minHow to Craft Your Instagram AestheticOne of the best ways to gain followers on Instagram is to have a consistent account “look” to help build your brand. With over 500...
Nov 29, 20162 minWhy Social Media Matters to Non-ProfitsIt’s no secret non-profits have to do a lot with a little, stretching those communication dollars to the max. I’ve been challenged to...
Apr 11, 20162 minThree Personal Branding Myths DebunkedA strong and well-defined personal brand is key to professional success. In our increasingly digital world this is becoming an accepted...
Sep 27, 20152 minBack to the PR Basics: WritingJournalists are trained and experienced in writing stories. By writing your release following the accepted, common style (e.g. CP Style),...
Sep 19, 20153 minBack to the PR Basics: Media TacticsWhile social media has altered how traditional media operates, by making multimedia and web-based content a necessity, the basic...
Sep 13, 20153 minBack to the PR Basics: Working With the MediaMuch has been said about the relationship between PR pros and journalists – historically, some of the commonly used adjectives included:...