New Client Announcement
We’re thrilled to be working with Passive House Alberta to champion their important work in promoting high-performance building...
- Oct 15, 2018
- 1 min
Building A Strategic Communications Plan
Let’s talk about how a strategic marketing communications plan directly supports organizational priorities and business goals. A...
- Oct 11, 2018
- 1 min
Recent Media Coverage
Here's our roundup of our recently secured media coverage. From podcasts, to TV, to radio, to print - we ensure our clients' stories are...
- Sep 7, 2018
- 1 min
Tips for a Winning Media Pitch
Are your media pitches missing the mark? Download my free Tips for a Winning Media Pitch guide to help write that "perfect" pitch. This...
- Jul 24, 2018
- 1 min
Front Page Coverage with The Star Metro Calgary
It's not always easy securing front page media coverage, but with an incredible client like the Immigrant Access Fund (IAF), often...
- Jul 3, 2018
- 1 min
Five Questions to Ask to Get the Story
Storytelling is the cornerstone of any blog post, article, podcast, video or social media post. It doesn’t matter how many words – or...
- Apr 4, 2017
- 2 min
How to Craft Your Instagram Aesthetic
One of the best ways to gain followers on Instagram is to have a consistent account “look” to help build your brand. With over 500...
- Nov 29, 2016
- 2 min
Why Social Media Matters to Non-Profits
It’s no secret non-profits have to do a lot with a little, stretching those communication dollars to the max. I’ve been challenged to...
- Apr 11, 2016
- 2 min
Three Personal Branding Myths Debunked
A strong and well-defined personal brand is key to professional success. In our increasingly digital world this is becoming an accepted...
- Sep 27, 2015
- 2 min
Back to the PR Basics: Writing
Journalists are trained and experienced in writing stories. By writing your release following the accepted, common style (e.g. CP Style),...
- Sep 19, 2015
- 3 min
Back to the PR Basics: Media Tactics
While social media has altered how traditional media operates, by making multimedia and web-based content a necessity, the basic...
- Sep 13, 2015
- 3 min
Back to the PR Basics: Working With the Media
Much has been said about the relationship between PR pros and journalists – historically, some of the commonly used adjectives included:...