Blog | bonnieelgie

New Client Announcement

We’re thrilled to be working with Passive House Alberta to champion their important work in promoting high-performance building...

Building A Strategic Communications Plan

Let’s talk about how a strategic marketing communications plan directly supports organizational priorities and business goals. A...

Recent Media Coverage

Here's our roundup of our recently secured media coverage. From podcasts, to TV, to radio, to print - we ensure our clients' stories are...

Tips for a Winning Media Pitch

Are your media pitches missing the mark? Download my free Tips for a Winning Media Pitch guide to help write that "perfect" pitch. This...

Front Page Coverage with The Star Metro Calgary

It's not always easy securing front page media coverage, but with an incredible client like the Immigrant Access Fund (IAF), often...

Five Questions to Ask to Get the Story

Storytelling is the cornerstone of any blog post, article, podcast, video or social media post. It doesn’t matter how many words – or...

How to Craft Your Instagram Aesthetic

One of the best ways to gain followers on Instagram is to have a consistent account “look” to help build your brand. With over 500...

Why Social Media Matters to Non-Profits

It’s no secret non-profits have to do a lot with a little, stretching those communication dollars to the max. I’ve been challenged to...

Three Personal Branding Myths Debunked

A strong and well-defined personal brand is key to professional success. In our increasingly digital world this is becoming an accepted...

Back to the PR Basics: Writing

Journalists are trained and experienced in writing stories. By writing your release following the accepted, common style (e.g. CP Style),...

Back to the PR Basics: Media Tactics

While social media has altered how traditional media operates, by making multimedia and web-based content a necessity, the basic...

Back to the PR Basics: Working With the Media

Much has been said about the relationship between PR pros and journalists – historically, some of the commonly used adjectives included:...