TAB

KNOWLEDGE EXCHANGE

TAB, a North American information management company, was looking for a new way to connect with its energy clients and prospects. As a trusted business partner to 90 per cent of Fortune 100 companies, TAB provides organizations with a wide range of solutions to optimize business processes and to organize, access and manage paper and electronic documents.
 

Working with the Vice President of Marketing, we developed a free professional development event series, as well as video and print resources addressing many of the core information management challenges facing energy companies. A unique brand identity was developed for the program called TAB's Knowledge Exchange. 

‚Äč

Services/Approach

  • Program planning and implementation

  • Event management and promotion

  • Content development

 

Results

  • Hosting of numerous panel discussions, lunch and learns and keynote events providing opportunities to host and connect with hundreds of clients and prospects

  • Quarterly newsletter delivered to +300 contacts

  • Regular content provided to sales team to grow LinkedIn connections and expand network

  • Industry recognition for Knowledge Exchange program

"Bonnie is the ideal partner – adept at both strategic planning and rolling up her sleeves to make sure our marketing programs and events are extraordinary! She is a valued member of our organization."
 

- Ross Nepean

Vice President of Marketing, TAB