TAB, a North American information management company, was looking for a new way to connect with its energy clients and prospects. As a trusted business partner to 90 per cent of Fortune 100 companies, TAB provides organizations with a wide range of solutions to optimize business processes and to organize, access and manage paper and electronic documents.
Working with the Vice President of Marketing, we developed a free professional development event series, as well as video and print resources addressing many of the core information management challenges facing energy companies. A unique brand identity was developed for the program called TAB's Knowledge Exchange.
Program planning and implementation
Event management and promotion
Hosting of numerous panel discussions, lunch and learns and keynote events providing opportunities to host and connect with hundreds of clients and prospects
Quarterly newsletter delivered to +300 contacts
Regular content provided to sales team to grow LinkedIn connections and expand network
Industry recognition for Knowledge Exchange program
"Bonnie is the ideal partner – adept at both strategic planning and rolling up her sleeves to make sure our marketing programs and events are extraordinary! She is a valued member of our organization."
- Ross Nepean
Vice President of Marketing, TAB