Let’s talk about how a strategic marketing communications plan directly supports organizational priorities and business goals. A communications strategy is at the heart of all communications activities. It aligns your goals and objectives to your various tactics and deliberately defines the scope of work, key messages and evaluation metrics to fuel your organization’s performance.
Effective communications doesn’t happen by accident or through a shotgun “bigger is better” approach. Proactive planning generates a higher impact while reducing risk for the organization at a lower cost.
Check out our step-by-step guide on how to build a strategic communications plan.