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Building A Social Media Content Calendar

Looking to get “better” at social media but feeling overwhelmed on where to start? A content calendar is the perfect tool for you to stay organized and on track with key messages on social media!

Now is the perfect time of year for you to start thinking about how to create your own editorial calendar for 2020. A content calendar is an effective way to keep you organized, fixed on accomplishing goals and staying ahead of the game with upcoming trends. It's an important tool for any organization, whether a business or non-profit, to have in place to ensure all digital communications are reaching your target audiences and accomplishing your goals.

There are plenty of free and paid options out there for calendar organization. Here at Bonnie Elgie PR we use Airtable and Google Sheets for most of our basic planning. These spreadsheet tools are perfect for our team members to collaborate and organize weeks (or months or years!) worth of content.

We work with companies to develop social media strategies that connect with the audiences most important to their success. If you’d like to learn more, DM me on LinkedIn or send me an email.

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