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Creating A Winning Website

Regardless if your business is big or small, you need to create a winning website to make a professional first impression.

On a basic level, every website needs:

  1. A Positive User Experience – People “scan” websites, not read them. Ensure your images and copy allow visitors to quickly find the information they need in a clear and concise manner. Use short blocks of content and plenty of headlines to make important information stand out.

  2. A Compelling Call to Action – Tell visitors what you want them to do after landing on your page. You need to drive user behaviours so consider adding a call to action before a form fill, with a promotion or highlighting an important piece of information. For example, a call to action may include “register today”, “learn more” or even “contact us”.

  3. An Attractive Form Fill – Capture the information of people visiting your website for retargeting purposes. Ensure you’re abiding by privacy laws by brushing up on regulations such as CASl, GDPR, and others!

We work with companies to develop websites and messaging that connect with the audiences most important to their success. If you’d like to learn more, DM me on LinkedIn or send me an email.

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