Now is the time to start planning for 2020. Consider how your marketing and communications activities will support your overall business goals. Invest the time and resources into developing a strategic marketing and communications plan. A solid plan will align your goals and objectives to the various tactics that will reach your desired audiences. Your planning process will include research and environmental scan that will help to inform your key messages, strategies and activities. Attaching clear success metrics will ensure you can evaluate the effectiveness of your activities throughout the year, allowing you to adapt as market conditions changes and new customer needs emerge. Effective marketing and communications doesn’t happen by accident or through a shotgun “bigger is better” approach. Proactive planning delivers results, while keeping budgets – and risks – in check. Do you need help creating an actionable, high-impact marketing plan for 2020?
Contact me to start a conversation!